WearMe Pro Interview Series: Photographer Brandon Woelfel

by Katie Opalinska February 28, 2017 2 Comments

Unless you're living under a rock, you've seen Brandon's photography somewhere: It graces the Instagram feeds of your favorite brands (Urban Outfitters, Brandy Melville, and Aeropostale, just to name a few), lives on every photography and fashion lover's Pinterest boards, and lights up Tumblr with bright colors and bokeh. Find out what makes this young photographer so different from the rest in this installment of WearMe Pro's Interview Series! 

What positive impact do you think art and photography can have on the world?

Photography and art have a huge impact on the world. Communicating across various cultures, we’re able to break through language barriers and share our experiences through images. For so many people, including myself, art is able to bring joy and expression through creating. Without realizing how exposed we are to art in our everyday life it definitely effects our society day to day. 

What advice do you have for aspiring photographers that would like to get to your level of success?

I think it’s important to note that if you truly love what you do, then achievements will follow. Working every day to realize that you can always improve will keep you ahead of the game.

WearMe Pro - Photographer Brandon Woelfel - Winter

Your photography has its own unique, signature style that many love to pay tribute to. How did you develop it and how did it come about?

Concentrating so much time into Photoshop while in school and at home, I began to naturalize myself with every tool and their function. The more familiar I got with the application, I acquired the mindset that the editing possibilities were unlimited. Soon enough I found a certain style that I enjoyed the most that is still evolving every day.

Do you live and breathe photography, or do you have outside hobbies? What are they?

It’s actually difficult to think of other hobbies because I am so engulfed in photography. Editing all day might not sound like the most amusing activity for some, but for me, it’s what I love. If eating & sleeping are considered a hobby, those would definitely top the list as well!

WearMe Pro - Photographer Brandon Woelfel - Reading glasses

Who inspires you and why?

Anyone I see in my daily life across social media or in the real world constantly putting all their energy in to advance at their career or passion inspires me. Success isn’t something that comes easy, so seeing anyone in the art world specifically that is able to thrive solely based on the individual work they put in is an inspiration.  

What’s something you have to do everyday?

This is probably expected, but definitely sitting down to edit! Even after a super hectic day, finding time to relax and edit images just for a fun is a necessity for me. 

WearMe Pro - Photographer Brandon Woelfel - American sunglasses

How much of your success is 1) luck, 2) talent, and 3) hard work?

Dedicating many years of schooling and studying into art, I would say hard work is crucial for reward. Without the knowledge and analyzing of the applications I use to edit I would be clueless on how to go about my vision. Having a playful imagination is one thing but making it come to life with a technical understanding is another.

What is the #1 goal you’d like to achieve? What’s the top of the mountain for you?

My #1 goal at the moment would be to have one of my photos on a billboard somewhere in a big city. Living in New York I am always passing these giant advertisements for the most acclaimed brands so it has always been a dream to have one of my photos up there representing my style.

WearMe Pro - Photographer Brandon Woelfel - Night glasses

What are you most grateful for?

I’m most grateful for my family who has always supported my career and schooling in the art world. Getting immersed into the photo world as an occupation could seem a bit alarming for any outsider but my parents have always encouraged my passion.

What’s something most people don’t know about you?

Something people might not know is that I graduated college with a degree in computer art from School of Visual Arts. My interest in photography came about while already in my 2nd year of schooling (about 3 and a half years go) and swapping majors was a complicated process like at any college. Many people ask if I wish I studied photography instead but finding my own photo style while having the technical knowledge of computer art is something I definitely don’t regret.

WearMe Pro - Photographer Brandon Woelfel - Lights and Glasses

What’s something you know you do differently than most people?

That would have to be my sleep schedule! For some reason I find myself more creativity motivated at night and as a freelance photographer my hours are very flexible. So that means the majority of the time my work is done while most people are sleeping. 

Katie Opalinska
Katie Opalinska


2 Responses

Marco Paolo
Marco Paolo

February 28, 2017

Been a fan of brandon woelfel since i stumbled upon his works on instagram. Photos are vivid, dreamy and unique among all photography style that i’ve encountered. I wish to have a collab with you brandon and take pictures just for fun!!!

Nik Roberts
Nik Roberts

February 28, 2017

I consider it a great honor to be in the same blog series as him ??? Thanks for the wonderful insight.

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