Whether personal or professional, creating a blog can prove to be a truly rewarding experience. For hobby bloggers it enables you to explore your creative side, and get your ideas out into the ether. For companies a blog can help to win new business through content marketing, and can position your organization as a thought leader in your field.
But how does one go about starting a blog? Luckily for you, with the wealth of tools available today it has never been easier! It’s simply a matter of following these 5 simple steps:
What will your blog be about? If you’re thinking of starting a blog then it’s likely that you’ll already have an idea in your head, but it’s worth doing a little bit of market research before you begin. How will your blog be different to the rest of them out there? What’s your unique selling point? Why would someone choose to read yours over another? Answering these questions before you begin can save you a lot of heartache into the future.
After firming an idea for your blog it’ll soon come time to construct it, the first step of which is choosing your platform. There are a variety of blogging platforms out available, including Blogger, Squarespace, Wix and Tumblr. But with no less than 52% of the market share, it’s impossible to go past WordPress as the best option. It’s simple, secure, customizable and – perhaps most importantly – free.
OK, now we need to start talking about shekels. Sure, using WordPress.org might be free, but registering and hosting your blog will incur a cost. First you’ll need to select a unique domain name – www.mynewblog.com for example. Retaining this domain will likely cost you around $10 per year.
You’ll also need to choose a host for your blog – a company who will keep your blog on the internet. Hosting services will generally set you back less than $5 per month. The likes of HostGator, GoDaddy and a selection of WordPress-backed companies offer both domain and hosting services.
Now comes the fun part – making your blog look awesome! WordPress, or indeed any major platform, will have a variety of ‘themes’ available – basic designs that form the foundation of your blog. You’ll then be able to customise the theme by adding graphics, changing colors and installing plugins. And don’t worry, you won’t need a computer science degree to design your website. It’s incredibly simple, and the popularity of WordPress means that there are also a wealth of instructionals online should you need them.
Finally, we get to the part that we’ve all been waiting for; the blogging. Once you’ve constructed your blog’s framework, it’s time to populate it with quality content! Your focus should either be on entertaining or educating – as long as you’re doing one of those things it’s likely that you’ll experience a steady growth in readership!So that’s it! If you’ve followed through on each of these 5 steps, you’ll now have a beautiful blog that you can be super proud of! Now get out there, blogger, and conquer the online world.